Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Easy Weddings Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app for keeping me on track with to do lists & handy lists of suppliers. However, I have found most of the suppliers I have already shortlisted are not in the app at all. It does allow me to add them myself though which is handy. The biggest issue is when trying to add my wedding venue. It keeps putting it in as the engagement venue even though I have removed that category. I will try to add the wedding venue after removing engagement & it will just bring it back & put my choice of venue back in engagement. A little frustrating!
I downloaded this app recently to start planning for my wedding and this has been a good overview of what is required, however definitely lots of details that could use further improvement! - Adding guests: This is frustrating because you have to tap too many things before you start typing a person’s name. This should be quick and efficient to begin adding but then can also have other options(dietary) on the side after you finish adding. After adding 50 guests, I was tired! Imagine if you have 200+ to add, very tedious! - Floorplan/seating arrangements: this would be a super awesome addition to the app as I have to use a separate app to visualise my event area and the guests (food for thought). - Messaging suppliers: this has some bugs that need fixing. You are required to add your mobile number with a pop-up message that says it will only need it once to remember for other suppliers, however this pop-up has happened for every single supplier I messaged. Also doesn’t remember the options you tick (include my wedding style/vision board) once you start writing in the message box. - Adding suppliers: When adding your own suppliers (like hair makeup artist), it would be nice to have an instagram search due to more options with talented artists on the platform nowadays. Linking a website when adding a new supplier is also too difficult whilst navigating on mobile phone, especially with instagram profiles. Hope these points help for future improvements as I do enjoy using the app!
This app has been so fantastic for entering plans and keeping them with me on the go. The suggested vendors function has been really great, Ive chosen a few vendors from those suggestions, and the whole ‘planning’ part of the app has been so helpful to keep a track of everything, except for two things. 1. I seem to be unable to properly change the contents of each individual budget. I can edit the budget, cost and paid, but not owing. Even if I do change only the first three fields, when I exit the app my changes all vanish. 2. The fact that you are unable to simply change the date of a task in your to-do list seems like a bit of an oversight. I wanted to change the task due date for purchasing my dress, because I dont like the app telling me its overdue when my wedding is still 16 months away, but I dont seem to have that option.
Planning your wedding should feel exciting—not overwhelming. Whether you've just said "yes" or you're counting down to "I do", Easy Weddings helps yo...