Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Savy Soda Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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One reviewer mentioned that the app has changed and is opening to the last page you were on. That would be bad. My experience (just tested it again) is that that is NOT the case; it comes up blank every time. For confidential work, that's what you want. They don't appear to track anything, as far as I can tell and navigating back works only while you're in a session. That's good enough for me, compared to Chrome, which not only tracks, but analyzes and sends you ads that match words in your personal emails. I like having this option of privacy and this app does the job for me.
Private browsing works as expected and nothing is saved for another browsing session. Simple and multiple browsing windows sessions. Easy to understand that you are done. Close the app or switch to another app, you will return to the homepage.
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