Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roberto Sonzogni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It doesn’t do much — just displays sun rise & set and moon rise & set on a black screen — with automatic location & date using location services when using the app. What more do you want? (Well, if I could find an app with current temperature and forecast also….but since I can’t, this one is very good for its purpose.)
Provides most important information - sunrise, sunset, moonrise, moonset in one page. Fast startup won't waste time. No functionality that aren't used frequently.
Didn't like this app. Went to ad page where I didn't want to be and couldn't figure out how to get back to the home page.
Shows sunrise, sunset, moonrise, moonset and moon phase, based on current data of device, or based on custom date and location. - Featured by iTunes...
| Name | Price | Type |
|---|---|---|
| Disable ads | $0.99 | One-time |