Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app some years ago and it was ok. I’ve just tried to use it and nothing opens; just crashing to black screen. Is this app now obsolete?
Poor range of so-called hidden places, intrusive adverts and nag pop-up boxes, dodgy / stretched images, and a terrible user interface with scrolling frames within the page. Pretty horrible all-round to use, and won't offer a Londoner anything 'secret' or 'hidden', unless you consider e.g. The Tate Cafe as an exclusive and unheard-of venue to visit. Sure, download it, if you like to hoard sub-standard free apps on your iPhone / iPad.
Very good app where you will find some interesting places. The app needs updating as some of the places have moved I.e glass blowing gallery Westen street bermondsey has now moved to Bermondsey Street and also the entrance fee for Brunel museum has changed so please update
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