Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Istituto Nazionale di Geofisica e Vulcanologia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application has comparable functionality to other seismic oriented iPhone apps. By leveraging the INGV knowledge base this might become a one of a kind app - please consider adding: - real time info on vulcan activity (Etna, Stromboli, Vesuvius would be a good start!); - basic definitions of vulcan activity indicators; - push notifications. In other words, put the V in INGV at work!
Questa è l'applicazione ufficiale dell'Istituto Nazionale di Geofisica e Vulcanologia (INGV) che mostra i dati relativi ai terremoti più recenti che a...