Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FOTOCASA GROUP SLU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you enter your filter parameters then click on an apartment to view details and go back to the list it undoes all of your filters. Bad design.
Wish it had an option for languages.
How much time was spent developing this app? Seriously, how much effort? For it sure doesn’t show. Top reason to have the app is to get a better mobile experience than just viewing the website on the mobile; however, this was not the case here. Neither mobile browser or app can you view the pics of the houses in landscape mode. You turn the phone and nothing happens in the app. This is very basic stuff here. Also, you have a place on your website to change the language but nowhere can you do that in the App. Again, simple stuff that makes a world of a difference. Last, a mere suggestion: perhaps you can encourage users (ones who are advertising their houses with you) to upload a floor map. Many are confusing and hard to follow, where a floor map helps bring clarity in those situations. Even if not everyone does it, having a spot for it for each property may help inspire some to do it.
Buy or rent? Flat, attic, duplex or house? The largest offer of real estate always updated you can find it in habitaclia. Why use the app: • Find an...