Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raphael Odermatt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would like to know more country Facts
The UI is clumsy. There should be a better way to pick the countries you want to compare than scrolling through the entire list every time you pick a new country. Definitely add a search function. Sorting by categories would be great. Also when you have picked the countries you want to compare, the scrolling browses should be minimized to show just the flags and names of the countries you have selected so you can see more of the information at once. Scrolling (in information and in the browser) isn't the smoothest and could use improvement (running on iPod Touch4th generation, iOS 4.2.1). So just a few UI tweaks and this would be a 5-star app.
Interested in figures and facts of countries world wide? You like to know everything about the nation you visit? Download this country fact comparator...