Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stadt St.Gallen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Of course it's only in German, but having these events described and geo-tagged on google maps on my phone is a lot easier than having to go buy a newspaper, find the event and then map it out. I doubt it will ever be translated, but a few years of college German is all you need to figure it out.
Die App der Stadt St.Gallen: News, Kontakte und Informationen für alle, die in St.Gallen leben, arbeiten oder zu Besuch sind: Persönlich abonnier- und...