Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CellaVision · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It makes more sense to have the cell name at the top of the screen and then the pictures toward the middle/bottom of the screen.
Whoever programmed the timer for the CellQuiz needs to be fired from future study guides. It is not helpful whatsoever to give people less than two seconds to look at up to 9 images and rapid fire a correct choice. 90-95% of the time I am making mistakes because I’m in a rush to beat the timer so I can unlock the cells I ACTUALLY want to practice (hematopoietic cell lineages, for example). What’s worse, these immature and abnormal cell types require close inspection for the presence of things like nucleoli or Dolhe bodies that are not readily apparent in certain cell pictures. There is NO need to be rushing students and penalizing them with time. It would be one thing if we were able to quiz ourselves on specific cell types, but we are not. You end up repeating the same basic cells over and over and wasting a lot of time. This would have been such an easy option to implement but the app designers were too busy building a hazing program to care. This isn’t Elden Ring, you’re teaching current and future healthcare workers.
This is a helpful study tool, I really like the quiz function. But I wish there was more options for that. For instance, it would be nice to have an untimed mode, so you could just practice the morphology. Additionally, it would be nice if there could be a few types of tests, like the basic WBC/RBC morphology currently available, and another one for cell types seen in malignancies, featuring Blasts and what not. Currently, one of my biggest struggles is just correctly ID’ing the maturation stages of the RBCs and WBCs, so being able to work on that would be helpful.
Welcome to the CellAtlas Application - your guide to blood cell morphology. CellAtlas contains mini lectures written by hematology experts complemen...