Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RosApp Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Text on my iPhone 4 is so small it is a real strain to read it, that's wearing my glasses too! Not very extensive. Completely annoying video advert for Poker in the menu!! What is this for, may expect junk like this on a free app but not one I pay for.
If you could actually hear what was being said, it would be useful - audio quality is terrible!. Spell out phrases phonetically, that way we would stand a chance!
This really is a 'lite' version. Can't believe I wasted my time / money
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