Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Conde Nast Publications Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is merely a glorified pdf player of the paper magasine. Not interactive links, can only be read in portrait format, need to zoom in constantly to read as the page size is stuck to the screen size (could be longer and allow for scrolling...) Disappointing for a tech-oriented publication. Take a page off The Economist or 1843 book...
This magazine is addictive. They make science and technology entertaining and impart valuable information at the same time. I will be a subscriber for many more years.
I recently purchased an iPad pro and needed to restore my existing iPad magazine subscription. Every magazine subscription successfully restored *except* for my Wired UK subscription. Uninstalling and reinstalling the app numerous times, logging out of and into my Apple ID...and always the same error, "restoring purchases failed". This *despite* the fact that I am logged into the same Apple ID on my iPhone and have no trouble accessing my subscription on the iPhone app. Additionally, every time I have attempted to contact customer service about this, I have been greeted by unhelpful form letters (one informing me that "we do not publish this magazine" from *the very email given as customer service*), email bouncebacks or customer service reps that just could not help at all. This, quite frankly execrable, level of customer service is profoundly unacceptable.
WIRED is the magazine for smart, intellectually curious people who need and want to know what's next - technology, ideas, design, culture, business, p...
| Name | Price | Type |
|---|---|---|
| Wired December 2010 | $1.99 | One-time |
| WIRED Magazine (UK) (Monthly) | $1.99 | Monthly |
| Wired June 2011 | $3.99 | One-time |
| Wired July 2011 | $3.99 | One-time |
| Wired August 2011 | $3.99 | One-time |
| Wired May 2011 | $3.99 | One-time |
| WIREDUKJUNE2016 | $3.99 | One-time |
| Wired September 2011 | $3.99 | One-time |
| WIRED UK JANUARY 2015 ISSUE | $3.99 | One-time |
| WIRED Magazine (UK) (Annual) | $22.99 | Yearly |