Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bahtiyar Polat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded it just to see if the ads were such a problem. Sure enough, as soon as I opened the app and clicked on a category I got a full-screen ad. No thanks.
This is a handy tool that I like, but the experience is ruined by constant ads that take up the screen. Either implement better ads, or even offer a cheap no-ad option, and I'm happy.
If you're a salesperson on a desert island with one customer and no internet trying to look technical, this will help you. But for most people, there's little point to this when there's StackOverflow and DuckDuckGo. There's also tons of ads. It needs tons more work, probably around organized examples for common tasks w/ search and more descriptive text and examples that are at least as good as man pages, which are free
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