Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KMI - IRM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s the official source data for this country, but the forecast animation over the map stops at the current time frame. Sometimes, the current time is the cutoff of the forecast, it’s nice to see how the clouds moved in the past, but how does it help the common folks to see the clouds would be changing in your “professional” insight on forecasting if it just stops right there? Maybe take a look at BuienRadar and learn a few tricks? But it’s still a good app, since it doesn’t ask crazy permissions to collect user data and sell it, so thumbs up for that. Let’s hope it stays that way.
The app only has temperatures in Celsius, though I would prefer them in Fahrenheit. This seems like a fundamental oversight for a weather app. I have language set to English, but all of the descriptions and warnings are not in English. I can’t speak to the accuracy of the app’s forecasts as the lack of these basic customizations precludes my use of it.
The official Belgian weather forecast by the RMI • Forecasts and observations for any Belgian commune The local geographic particularities are taken...