Moonpig: Birthday Cards

Moonpig.com · iOS

Moonpig: Birthday Cards

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Moonpig: Birthday Cards screenshot 1Moonpig: Birthday Cards screenshot 2Moonpig: Birthday Cards screenshot 3Moonpig: Birthday Cards screenshot 4Moonpig: Birthday Cards screenshot 5Moonpig: Birthday Cards screenshot 6Moonpig: Birthday Cards screenshot 7Moonpig: Birthday Cards screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Moonpig: Birthday Cards Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.03

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
30.0K
Rating
4.8 (7,263)

Rating Distribution

4.8
★★★★★
7,263 reviews
5
2%
4
1%
3
2%
2
6%
1
90%

Top Countries

🇬🇧 GB🇮🇪 IE🇦🇺 AU
Reviews (3)
☆☆☆☆Siobhan.Wilson6/3/2023
Deleting

I’ve been using this company extensively for three years. I haven’t had any issues until a year ago. To date, there have been eight different negative issues that I have experienced — both directly and indirectly. My brother in Scotland sent me (in USA) a card. I received a late card for someone else with their personal photo on it. Seven other instances of other cards being dispatched very late despite ordering on time and selecting a delivery date. Once is an error, seven times is completely unacceptable. I have only ever contacted customer service twice. They responded the first time and the issue was taken care of quickly. They haven’t responded to my most recent query. I understand they are in the UK, and responses take more time. That’s completely fine, I’m originally from the UK. I know the UK holds itself to a high standard of customer care. This company shows no reflection of that. I’ve used Moonpig as an easy and fun way to connect with friends and family that I love around the globe, but with no response and no responsibility taken, I’m bowing out.

★★★★★R Getts Around5/6/2023
Love Moonpig Cards

I have been using this company for many, many years. It is always such fun and so easy when their website is working well. Through the years there have been many glitches but they have always been great to deal with. One word of advice, make sure you save what you have written because if there is a glitch you will lose everything and have to start all over again. Having said this it is still a great company and I hope to use them for many more years to come. Arlene S.

★★☆☆☆Alison JB3/26/2019
Great concept but nightmare to use

I have been a customer of Moonpig for many years as I live in the US and my family and in-laws all live in the UK. I have lost count of how many times I have ended up frustrated, had trouble connecting, got to the end of my order and had to start all over again as well as other issues. Tonight is one of those times. I am frustrated beyond belief and am not going to use this merchant again once I have used up my pre pay. The only time I ever seem to get service is when I use a Mac book. Even responding to a short survey after I placed my order I was not able to type my response se as to why I don’t buy all my cards from this site. Get you act together Moonpig. I can’t be the only one having a consistently bad experience. I have spent a lot of money on your site over the last 10+ years. Enough is enough. A very fed up customer

Version History (247)
9.62.09/7/2026
9.61.09/1/2026
9.60.08/24/2026
9.59.08/17/2026
9.58.08/10/2026
9.57.08/3/2026
9.56.07/27/2026
9.55.07/20/2026
9.54.07/13/2026
9.53.07/6/2026
Available In (115 Countries)
🇬🇧 United Kingdom🇺🇸 United States🇦🇺 Australia🇺🇦 Ukraine🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)
DutchEnglish
App Details

Send joy at the tap of a button with the Moonpig greeting cards app. We're living in uncertain times but one thing's for certain: it's never been easi...

iOS App ID
393730279
Content Rating
13+
Min OS
17.0
Size
178.5 MB
Publisher
Moonpig.com
Un