Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Nile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yes I know this is meant to review the app. However, Blue Nile won't allow you to review their products on their web site unless you write a good review. If you write a bad review, they don't post it. I ordered a diamond ring, in their photos, it was absolutely stunning. When it arrived, it was the most disgusting stone. It was gray and dull and awful. This was a $17,000 ring, over a 2 carat round solitaire. They took it back, but they lied about the stone. I went to my local jewelers store, and by local, I mean a small local business and found the most amazing stone. See diamonds in person.
I love searching for diamonds on the Blue Nile website, but this app is not as good. You can't select key diamond options like fluorescence, table size, depth, etc., so searching means having to click on a lot of stones that turn out to be not what you are looking for. You don't know until you click into each stones details. I would still enjoy the "try on" feature in the app, if I could find it. I've searched all over that app. There is no "app help" feature either, so I can't get help with it. I'm disappointed.
I purchased my fiancé’s ring through this app. It was easy to find what I was looking for in the app and it’s updated to support the screen of the iPhone X. There are some design glitches like when you add something to the cart and prepare to buy it, the icons along the bottom are overlapping with the text. This app should add support for Apple Pay. Also, this app would be much more useful if it supported Apple’s ARKit and you could actually “wear” a ring on your hand to see how it might look before buying it.
The Blue Nile iPhone App is the essential interactive experience for diamonds, engagement rings and fine jewelry. Shopping for engagement rings should...