Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before it could take a couple of minutes before the music would start. Forced to watch ads first and they’re slow to load. I don’t know what ad it was for but it tried to make it look like I needed to do an update but it was trying to sneak a download of a app or something onto my tablet.
The only time I use the app is in the morning to listen too the Bob and Tom Show. It sometimes starts playing music for some reason. I have to close the app multiply times when it starts playing music.
Instead of having us open a seperate browser, could you think of some way of allowing background listening. Also, the lyrics to the songs are really not necessary. If you just keep the album and song info on the screen then my ipod won't lag as much. I really enjoy the Hawk and would like to thank you for creating an app for this station.
The Valley's Home for Bob and Tom Mornings and Classic Rock All Day