Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App obviously has not been updated in years, and most of the functionality such as graphs doesn’t work at all.
Fantastic, bare-bones app. Plotting and FFT would be a nice addition, but it is fine as it is.
App is promising, crashes on graph page... Disappointing considering good software principles were not followed. Hoping for an update, will give more stars then.
by Ray Wisman and Kyle Forinash, Indiana University SE. Acknowledgements: Tab bar icons by Joseph Wain @ glyphish.com. Core-Plot used for plotting, h...