Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗lukassen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m giving this app four stars because it no kidding saved our bacon when a pop up thunderstorm w/ 80 mph winds came up and we drug. The notification gave us time to get the engine started and save the ship from hitting a marker piling. That said, this app would be more helpful if a great deal more instruction were provided w/ it. It doesn’t discuss where or how to set the anchor position and it doesn’t seem to differentiate between the boat position and the anchor position i.e. it shows one boat icon, not a boat icon w/ a separate anchor icon. Do I set the app at the location I dropped the anchor or do I set it after I let out scope and have backed down and set the anchor? It also supposedly provides connection between iOS devices using iCloud but provides no instruction on how to do that…and it is not intuitive. It also has some sort of ability to push notifications over an app called Pushover but again, provides no documentation on how to do that. So, it works but it takes a lot of experimentation to figure it out.
I have used this app for a couple of years now successfully. I just upgraded my phone to an iphone12 pro, and am unable to drop anchor anymore. The drop anchor icon is inoperable. Hope this gets addressed.
I have not had any problem at all with the app. Simple, straight forward. Do be sure to have device plugged in when using overnight just in case phone dies. After my last anchor dragging episode I set three alarms! Thank God for TowBoatUS. Didn’t cost me a penny!
Yachting Magazine: "probably the best dollar you've ever spent" For more than a decade Anchor Watch has set the standard when it comes to guarding yo...