Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app worked great up until the last few months. Now it routinely fails to load, drops offline and just goes completely silent at random times. Please fix this …
Not only do you have to listen to ads during the normal course of the show, which is expected, you also have to listen to ads the app itself plays, that interrupt the radio show randomly. And since it’s a live broadcast, you miss a lot and listen to nothing but ads. Plus it just randomly stops playing all the time.
Use this app all the time but it frequently fails to load. Some days, it works great but it most of the time it has issues connecting. I'd prefer to listen from my headset because radio reception is spotty in my location but I'd rather deal with the static in my car than trying to get this app to work.
Chattanooga’s conservative talk radio station featuring ABC News, Local News and Traffic plus Chris Plante, Dan Bongino, Del Walmsley, Ben Shapiro, Mi...