Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIGHT,WAY. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I currently use LightWay's - iText Express on my macOS, and love the app. The ease of use, speed and considerable set of tools are most helpful. Even though many others do similar things, it's the nuances that matter. (They offer a PRO app, but it’s macOS only and a bit overkill) Unfortunately, using their padOS app on my iPad, (non Apple silicon) doesn’t allow graphics to be imported into the document like the macOS app does. If you like the nuances of LightWay's products, and want to use it on your iPad, you might consider Evernote instead.
Works very well. Creates .txt files that work with just about every program and email.
I wanted a basic "word processing" app for my ipod, one without all the gewgaws that are an attempt to emulate desktop/laptop programs. Don't let the description—obviously English isn't the first language—give you any misgivings. This app does everything you need for writing or note taking on your phone or iPod Touch. It's very simple to grab the finished .txt files and drop them in your word processor for formatting, etc. once you've sync'd in iTunes. One thing I love about this app is that when using a bluetooth keyboard the entire screen is open for what I'm typing, not just three lines above the ipod keyboard. The interface isn't perfectly intuitive, but it takes very little time to figure out how to navigate—open, save, adjust formatting and such. But the basic appearance of this app belies its abilities. There's a lot of adjustment available to the user. The only things I'd like to see in an upgrade are the ability to make folders in which to save files and the ability to open existing files with a double tap. Thanks for writing something so seemingly basic!
Do you want to pick favorite expressions out as you browse webpages or ebooks and store them in your notes directly? Do you want to edit a shared text...