Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I open this app it asks me to accept the policy. It’s becoming a pain
The app works well for the most part. Still, too many ads. Touching the app while the station is playing causes it to go through another round of ads that take minutes to complete. Now there is a terms of service that I need to accept every time I start the app.
Love 97 Rock - grew up on them and grateful there is an App I can listen anywhere. However the broadcast through the App is 70% ads. Every time you open the App, forces to hear 5-12 ads - ☹️
97 Rock, Buffalo's legendary Classic Rock station, is proud to present our OFFICIAL radio app. Listen to us at work, home or on the road. Install our...