Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to listen to sporting events. Always crashes and have to listen to an add at every restart. App is bad and they should feel bad.
Downloaded this app to listen to the current WIVK broadcast. It will not play on 3 different devices after the most recent update. Terrible app. 0.2/10
This app needed an update so it would send me text messages it didn't work please fix otherwise its a good app😃
WIVK is a multi-award winning radio station in Knoxville, TN that features Today's Best Country, local entertaining air personalities, University of T...