Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app to listen to the morning show. I randomly get commercials in the middle of conversations. I get it bills need to be paid, but can’t the commercials fire over the top of actual commercials?
Hey Kev.....hate you, hate your app. Jimmy, if you have any teeth left, please eat a couple of 'em for the Bears O-line. I could eat eggrolls forever....
The people over at AirKast know how to do radio station apps. The ability to stream in the background is a must for an app of this kind. Now I can listen to Kev on the go or on the toilet! Awesome!
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