Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cathay United Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, you need to log out to change languages. So many of the basic setup steps are only available in the Chinese interface. You can’t transfer money before you set up the transaction authentication/authorization. This step unfortunately was also only available in Chinese. Really annoying to navigate especially when the Chinese interface has a lot more items, so I don’t even remember where the buttons are anymore. Constantly taking screenshots to Google Translate and logging in and out several times between both languages is what I had to do. Please do better. The English interface looks really sad.
Just got an email from Cathay that they have an English version available. Clicking on the links ended up opening the Chinese language app already on my phone. Is this some kind of joke? You like messing with your users? Ridiculously inept communications and frustrating user experience. Fail.
There is no way to have English in the app and very difficult in the website with a poor translation. Please check other apps like HSBC much more international and just follow, if not it’s difficult being your customers guys.
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