Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Halskov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After downloading the app itself I had a great time messing around for a few hours - coming up with tricks to use the app with was probably one of the most exciting parts! However, giving $5 for a simple background swiper app seems a bit too much. If the creator lowered the price down to $2-3, hundreds of people would buy it. Additionally, the PRO version is a total joke. I would assume that after paying a solid $5 (more than 90% of the apps in the store), I would be able to use other objects other than the standard cards or coins. The creator thought otherwise I guess. The extra $4 seems like a total money grab method of milking every last penny from the consumer. Until the prices are lowered - the app will continue only being a subpar 3 star.
Lovely app, but full size cards don't display in real size on my iPhone6, so they're basically unusable. There's no reason to shrink them (except on iPhone 5 or smaller, as I can fit a regular poker size bicycle card on my screen without cutting the sides off; it's tight, but it just fits. There's still a little wiggle room at top and bottom. Hopefully an update addresses this.
This app changes the dynamic of live performance by integrating modern commonalities into magic. The app is a brilliant concept with infinite potential and is very flexible with its wide selection of items and variations of those items. However the one change the app could use that would make it flawless would be to add a physical command/amount of pressing the screen that would allow the user to seamlessly change between items to vanish and reappear to allow for an ongoing performance using the app without having to turn the phone away from spectators or be seen editing some type of setting with would arouse suspicion and potentially expose the trick. Beyond that, the app is excellent. Also I think full size card backs should be available for every type of card on the app, rather than folded cards. Also, this is optional and doesn't effect the trick negatively but the cards should be proportioned to the type of phone using the app to make the card the same exact size as a real card, however I see the counter argument that a full sized card can be wider/larger than an iPhone screen. Thank you for your time and I hope to see some of these ideas integrated into the app. Especially the first. Being able to switch between items without going through the home screen settings and scrolling through would extend the wow factor of this app to unimaginable proportions. Also adding more items that are either common or are modern to the app would be awesome to give the user an incentive to keep using the app and can add a sense of being ahead of the curb by being able to use new items that have just been released or popularized. Later down the road, maybe even photo scanning to allow for a loose scanning ability to add a spectators signature on an item. One again thank you for your time. I love what you have all worked hard to create. Please continue to sharpen your craft and improve this excellent app. BRING BACK QUICK SWITCH. Also the app crashes sometimes and will not turn back on even after restarting phone. I just reinstalled the app after only having it for half a day.
Card2Phone is the best magic app on the market and lets you do visual magic anywhere! "Amazing app for any magician" - David Blaine "Bought it the s...