Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RCS MediaGroup S.p.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glitchy, not Ipad optimized, just a sloppy product that lets down the contents
The app has not been updated in 2 years. Now with iOS17 it’s fully broken: It quits immediately upon launching it. And this is part of a subscription service. I’m going to make sure I won’t renew my subscription.
Unlike wall street journal and NY Times apps, there is no indicator to let you know how much has downloaded of the paper in case you want to read it offline later. So you leave it open for 5-10 minutes thinking that it has downloaded the entire edition but then you find pages and entire sections missing. Also no way to save an article or section. Once the 6 days have gone by you lose that edition and whatever information you might have wanted to keep (you paid for it dearly, you should be able to keep it). Plus from a cost point of view, it made sense when they were offering corriere + gazzetta for the cost of only one subscription. I got it for one month in the summer with that promotion and was quite happy but since they are not offering it any longer I won't renew. Good first step in Italian digital press but needs improvements especially from a price/marketing perspective.
Prova La Gazzetta dello Sport: sfoglia ogni mattino il più popolare quotidiano italiano e il più letto in assoluto sui tuoi dispositivi preferiti. So...
| Name | Price | Type |
|---|---|---|
| Gazzetta Gold (Weekly) | $3.99 | Weekly |
| Gazzetta Gold (Weekly) | $3.99 | Weekly |
| Gazzetta Gold (Weekly) | $5.49 | Weekly |
| GazzettaGold (Weekly) | $5.99 | Weekly |
| G ALL Mensile 9,99€/mese (Monthly) | $9.99 | Monthly |
| Abbonamento Mensile in promo (Monthly) | $12.99 | Monthly |
| Abbonamento a La Gazzetta dello Sport Digital Edition (Monthly) | $13.99 | Monthly |
| GazzettaGold (Monthly) | $19.99 | Monthly |
| Gazzetta Gold (Monthly) | $19.99 | Monthly |
| Gazzetta Gold (Monthly) | $19.99 | Monthly |