Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DM Luxury, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm one person that hasn't liked many magazine implementations on iPad. As an avid mag reader, most of the interfaces don't do the print versions justice. This newest update to DC Mag is an exception to the rule. Check it out... You'll be pleasantly surprised.
Now I see DC on the bookshelf instead of an app icon. The contents are very high quality, smooth, and very trendy graphical. The ads are local which I like. Not too many good articles, but hey, it's free iPad magazine.
Takes longer to download the new issue than it does a full length HD movie from iTunes. Mag doesn't scale to iPad viewing area, leaving the text difficult to read. Should have a more experienced dev & User Experience team before releasing to production... The brand is losing subscribers due to the weak translation of a great magazine to an online publication
Download the absolute modern authority on Washington DC today. Modern Luxury DC is the magazine for the discriminating reader and one of the first cit...