Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yellow Field Technologies Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I expected something quite interesting for the money this app costs. I have an excel spreadsheet that I put together in 20 minutes that is much more comprehensive than this. Not even worth downloading if it was free.
All it does is calculate your training zones from whatever base metric you enter. A calculator can do that. I was hoping for more...especially for the price $$$.
MyZones calculates training heart rate zones that can be used by runners, cyclists, triathletes from keen fitness enthusiasts to focussed racers. Unl...