Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Historycentral.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Crashes especially on amendments!
I had high hopes for this app, but I am disappointed. While I have not gone through all of the documents and speeches, I searched enough names to find a curious lack of diversity. One would think that, from the app title, that Dr. King's most famous speech, at least, would be there. It is not. There is no Black Elk, Bury My Heart At Wounded Knee. There is no Frederick Douglas. There are no women represented. According to this app, only white males said anything worth knowing about.
I give it four stars because I haven't used this app for very long. While looking over it I was very impressed with the amount of documents that this app contains. Also having wonderful videos and audio of important speeches. There will be some some typo's as you look through but nothing too distracting. You can also extract the documents and save them to your iPad. You can also email them as well. Overall I am very impressed and the app will only continue to get better with updates.
FEATURING 800 DOCUMENTS, and AUDIO AND VIDEO, RECORDINGS INCLUDING 90 Supreme Court Decisions, all the US Presidential Inaugural Addresses, State of t...