Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bang & Olufsen a/s · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As expensive as the Beoplay 9i headphones are you would think that Bang& Olson would try and develop an app that works? NOT! Maybe if we flood them with complaints their so-called engineers would get off their collective buts and earn their pay by making an app that works?
This app was updated and now my E8’s will not sync with the app anymore. The old app before the update was a 5, now for me it’s crap.
not intuitive, over complicated with multiple glitches and bugs.
Close the curtains, dim the lights and adjust the music, all with a single tap on your iPhone or iPod touch. Bang & Olufsen home automation (BeoLink)...