Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really helpful travel guide! Im loving the soccer championship
Do not waste your time with this one. First of all it is grossly overpriced, the Tube map is in Russian, which is good if you are Russian ( though then what is the point in paying for something that is free and available at every tube station). App appears to be poorly coded, it is slower than molasses in Siberia. The "guide" comments are so simple minded and unoriginal as to be nearly worthless. You can get any of the 'insights' for free from virtually any tourist agency. I would give this app a zero but for the fact that it is a good idea.
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - OFFLINE METRO MAP - ZOOMABLE 100% REGIONAL OFF...