Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Webedia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many, too long loading screens. Even scrolling requires to stop and wait for the app to load. Not acceptable in 2018.
my go to app for all french cinema, i live in Los Angeles, but love french cinema and it's all there
this app is filled with ads everywhere and you can't click anywhere without opening one. every time you reopen the app even if it's seconds apart, it brings you a full screen app impossible to close because the developers put the close buttons in a corner impossible to reach with normal sized fingers. IMDB is soooo much better
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