Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗bbcddc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how quickly this app opens. That sure is nice as I am impatient. Complaint: There is no undo function, as in deleting a whole sentence or two and unable to recover. I no longer have the finger proficiency I once had in the finger-key target zone. An example, FastMemo2 would have had a five star review, but I bobble keyed, and ended with a four star review.
Fast Memo 2 is the same app as Fast Memo, except for its icon and name. It is for users who want to use two Fast Memo apps. Fast Memo is a very handy...