Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Calculated Industries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seems like a good idea. More user friendly than using a PDF copy. The trip planning calculators don’t work, however. The trip time doesn’t sum properly (it just repeats the descent time value) therefore fuel calculation is based on the few minutes of descent time, not the whole trip. This is worthless and pointless.
This is helping me understand a lot as a student pilot. I can see myself coming back to this throughout my journey and hopefully one day career.
Stop carrying around a book. This is a must have and can be used offline too....I think
Pilot Handbook App presents the information from the The Pilot's Handbook of Aeronautical Knowledge in a format optimized for your iPhone/iPad. As a...