Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cannonade.Net · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Aside from the fun of these quotes you also get the geographic position on a map. This helps you appreciate the range of the British Navy in the 19th Century.
Cheers!
If you are a Patrick O'Brian reader you need this app. If you are not a Patrick O'Brian reader what are you waiting for? There are 20+ books about Captain Jack Aubrey and his particular friend and ship's surgeon/naturalist (and occasional spy) Stephen Maturin awaiting your enjoyment.
Patrick O'Brian's twenty Napoleonic 'Age of Sail' novels chronicle the voyages of Jack Aubrey and Stephen Maturin. This application presents a rand...