Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Antony Lewis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank you very much!
This Chambers app is an amazing app, like all of Word Webs. Here are my recommendations to the developer for mobile: (1) Just as with your desktop software, let you switch in tabs between all the dictionaries and thesauruses you purchase. That is a critical feature in your desktop applications and increases their value and makes it sensible to buy ALL your dictionaries. This would be a moneymaker for WordWeb and great for users. (2) Why not sell your other desktop dictionaries on mobile? No work and more revenue, and your users would benefit. Here is my recommendation regarding Desktop: (1) Please make the spacing and placement of lines of text consistent as one switches between the tabs of WordWeb books. (2) Please use MacOS built-in support for graphics card acceleration for more natural resizing on the wide variety of displays. It looks really bad as you resize and for a business to purchase this app for this users, that raises questions of longevity.
True to the print edition, this app is perfect for crosswords. The search feature allows for fuzzy matching, which is incredibly useful.
The Chambers Thesaurus is the perfect reference for writers and word game enthusiasts, while all lovers of language will find it a pleasure to browse...