Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FOXTEL Management Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate the cricket coverage that Foxtel provides. I realise that the Ashes series is unavailable to Foxtel, but feel like you need to provide more international cricket coverage over the coming months, apart from the Vitality Blast. There is a series between Afghanistan and Bangladesh that would be great to watch. When I contacted Foxtel about it, the reply I got said that it was “unavailable”. I’m not sure what that can possibly mean apart from thinking that you are not prepared to pay for it. There have been quite a few international fixtures that have been overlooked in the recent past, and it’s even more disappointing to find that Kayo seems to have extra content. My daughter and I continually find that we get a “content unavailable” message in the middle of the night and it leaves us unable to stream anything. We follow the instructions on the Foxtel help page, but it doesn’t work. Probably because there’s nothing actually wrong at our end, but you are just offline. Which is annoying for shift workers. So all in all I would have to say that Foxtel could do better.
Been a very long-time customer of Fox. Sports crazy bloke - main choice of viewing. Record almost everything!! With other sport offerings / subscriptions now popping up from competitors it will be interesting to see if Fox can step up its game to improve service and deliver a much needed better user experience. This is will have an impact on retention rates and minimize churn of its long term customers. One massive fault of the service is when a recording of a show ends at it’s allocated time slot. As often is the case with sport, the end comes after the allocated time slot on the guide. When you make time to sit down and watch the recording, the end can be missing. If it’s a sporting contest, that its soul destroying; to discover a game I have selected to record has its end missing. This happens far too often. It’s something that just should not, given the technology available to casters. Should it be up to me to have to extend the recording of every show on Fox by 30 mins?? Here in lies an opportunity for a Gold level service to elevate itself into one of Platinum status. A little optimization needed to ensure ongoing customer satisfaction!
OK ... an update of my earlier assessment. Still has the odd glitch, but I can now say it is superior to the predecessor Foxtel app. Has a better GUI, is faster and more responsive, has better program information screens, and is an overall improvement. Has the time and effort by the developers been worthwhile, or could they have simply improved the original app ... remains to be seen. (Although the original application often fell over when it was being updated ... often to the extent that the update was unusable. Hopefully this won't occur with this app.)
The MyFoxtel app is an easy-to-use, free app that helps you manage your Foxtel account. You can find new shows in the TV Guide to record to your Foxte...