Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App could absolutely use an overhaul or two as far navigation and seamlessness goes. But it’s leaps and bounds better than listening through a browser like I was doing.
I turn this app on and after the many advertisements it constantly stops playing. Can’t get through a shower without having it stop.
I understand that they need to run ads but if they are for games you can’t get them clicked off. And after the allotted time you hear the radio and the stupid games. And when the x to close does appear…it’s over the download button. If this isn’t fixed soon I won’t listen anymore. Ridiculous
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