Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗appChocolate · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sudoku Magic is really fun & rewarding. Helps keep my mind sharp.
Great to have a tool for helping with printed puzzles but the camera capture is hit or miss and the instructions that say to zoom out are usually exactly wrong.
Why do I have to open it twice before it works?
This is the free edition of the Sudoku App everyone is talking about! “a very cool new app” Robert Scoble “The best Sudoku app available on the App...