Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Lottery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this App, it’s easy to use and straightforward. You can easily pick your numbers and do them for weeks ahead if you are going to be away. In the past if you won via the App you would receive an email telling you that you had won a prize, you had to log in to see how much you got. Now, for some reason they have changed it, now you get an email that tells you the range in which you have won. For example “Check the App, you have won between €2 and€99”. Where’s the fun in that? Now I know before I check the App that I’ve won a couple of quid 🙄 Please National Lottery, go back to the emails that simply say we have won something and let us all dream for just a little bit longer.
Really upsetting that I’m doing lotto/ euromillions about 20 years picking same numbers adding quick picks and now even shaking spending up to 40 weekly and I’ve never even had any windfall always 2-3-6-euro so not ever even my cost back or enough to go on a shopping spree or house repairs or rent losing faith and hope in my lotto dreams as I really can’t afford to keep this up and feel I should just try save instead of investing my spare money in lotto very disheartened that I must be the unluckiest person in the world and have the unluckiest numbers that ever existed but still live in hope really could do with a windfall think I’m owed back the jackpot by now lol
Thanks for rectifying the issue the App works perfectly again! Well done & thanks for listening to my feedback. Original feedback: App is too big for iPhone screen. Used to work perfectly however now there is over typing. You can’t see fill numbers when ticket displayed for confirmation - can’t see fill screen when in daily millions app making the purchase either. Interestingly the add finds screen hasn’t changed and works perfectly! All in all it’s now a dreadful app I’m afraid with this app It’s a case of if it’s not broke don’t fix it. When are you planning to resolve current issues - going on far too long now.
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