Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Calculated Industries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the Ship Captain’s Medical Guide from the App Store, but when I open the App, it opens as The Boat Crew Seamanship Manual instead. Whilst very informative and interesting, it wasn’t really what I was looking for.
Great app
An excellent referance when the need arises for action and possible life saving! The fact that this is always with me in my phone is an added bonus. This app is a must for the thoughtful traveler.
Ever wonder what happens if you eye pops out of its socket? The answer to this and many other survival medicine tactics is included in The Ship Captai...