Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗oWorld Software · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this game and I think it was cool but when it said that if you press the button it will crack it showed me a picture of a cracked screen and restarted:/ idk why
I just kept on pressing the button(s) and as I was pressing the button there was a point where it said “ what if you were to press the button your iPhone/iPod would explode?” So then I quickly got of the game and deleted it because how weird that was. And also when you download it as soon as you start pressing the button on the bottom of it you will the words, words as a sentence and while I kept pressing the button the sentence changes and when I kept pressing the button the sentences where saying mean things and I didn’t like it also I knew it was going to be bad because I read most of the reviews before downloading it.
I just now downloaded it and I thought it was gonna be really cool, fun, funny, and entertaining. I was really excited to start playing it. But when I started, I saw an ad. Yes, I was okay with that one ad. I mean, it’s normal to see one ad before you start playing a game or something. But then I saw this ad and the ad would not let me get out of the ad. So I could never play The Red Button. I was really disappointed. I don’t know why they are forcing me to buy what they were advertising. I didn’t delete the game yet though because I’m hoping from this feedback that the makers of The Red Button will try to fix this and not show an ad that will not let me x it out.
You've all see the "red button" application, the most unusual and frustrating app around! Now you have a unique opportunity to find out the history o...