Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greg Morris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been downloading this app every Thanksgiving evening for the last 10 years. It hasn’t changed much since then and always works perfectly. It’s the best app in the App Store and I absolutely love it. Thank you so much fir this simple yet wonderful piece of Christmas joy.
I love the app it’s great it helps you keep track of time left and sounds music I recommend it 100 percent I don’t what other people think about it it’s looks really good and that’s my rate I love it the end.
I love to check this app throughout the year to see how many days till Christmas. I like to remind friends and family how many more days too Christmas. It's my favorite time of the year 😊
While listening to holiday music (built-in or your own), see the number of days countdown until Christmas. Watch the animated characters get bigger...