Classic Words With Friends

Zynga Inc. · iOS

Classic Words With Friends

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Classic Words With Friends screenshot 1Classic Words With Friends screenshot 2Classic Words With Friends screenshot 3Classic Words With Friends screenshot 4Classic Words With Friends screenshot 5Classic Words With Friends screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Classic Words With Friends Make?

Monthly Revenue
$200.0K
Annualized estimate
$2.4M
Per Download
$10.00

Platform Performance

🍎iOS
Revenue
$200.0K
Downloads
20.0K
Rating
4.5 ★(83,156)

Rating Distribution

4.5
★★★★☆
83,156 reviews
5
6%
4
2%
3
4%
2
14%
1
74%

Top Countries

🇺🇸 US🇬🇧 GB🇦🇺 AU
Reviews (3)▼
★★☆☆☆Madman14125/22/2023
Played since 2011

Sadly the developers have ruined this game. Every time you take a turn now you have to watch some bull crap ads and some of those will not clear until they open a web page or the App Store. When I first started playing I bought the ad free version. That apparently is no longer a thing. I like playing on my skill and do not use the “advantages” because what’s the point if your not being honest? I’ve been playing without any of that and the main thing I cannot take is the adds that constantly after every turn make you wait to play and sometimes won’t clear till you close the app and reopen it. If that’s not enough the header at the top of the game constantly pelts you with adds as well. I hate that I cannot play this game honestly and know that others are as well. I expect my opponents are using the advantages but I mostly win unless they are using one of the cheats other than the ones tied into the game. Obviously the developers are money hungry and seems that’s all they care about cause you can spend money to get the advantages and all that. It would be great if they got rid of all that crap and made a straight up game no strings attached, play by your skill not your cheats. Sorry for the rant but there are plenty others like me I know that just enjoy playing without being bombarded with ads and opponents that may or may not be cheating. Guess I go back to my wordjong and scrabble, too many frustrations with what this game has become.

★★★★☆SS Hart6/23/2020
WWF is all about cheating

This game has always allowed cheating. You can try using words you don’t know without penalty. You can see the tiles your challenger has at the end of the game. Etc. But now you play against people who can swap letters without losing a turn, and you’ll never know it. We all have played games where we end up getting crappy letters the entire time. It’s frustrating, but it’s the luck of the draw. I don’t think it’s too much to ask of the developers to have matches where you agree to not use swap + and other cheats that you can purchase. Everyone who plays a game should have the same rules. (I realize they want to make money from these cheats, but the relentless ads should be making them money too.) The game has speed games and solo games with separate boards already. Just add a true WWF classic mode that doesn’t allow paid cheats. It’s not that much to ask, if you want to keep all your customers happy. At this point, I’m going to stop playing with real people and just play the solo mode. Or maybe just stop playing altogether. That means much less ad revenue for them, when they could just allow another format instead.

★★★☆☆evette56352/1/2020
If only they would remove the ads

The game play is fun and exciting. I really enjoy so many aspects of the game play with all the new features. Duela and solo are all excellent additions for true word lovers like myself. But for the love of God, remove the ads, pop ups, constantly flashy things! It slows up game play and completely alters the gaming experience. For the record ‘pop ups’ are annoying all the time. They are annoying between each game, between each move, when your loading the game, and when you playing one of the new features. I don’t know what marketing experts came to Zynga and said ok, you have all these players, what they want in addition to the game play is to be constantly bombarded with ads for other aps (that are almost always some type of rip off), and things they do not want or need. ‘ someone said ‘brilliant’ and they decide to implement it. There are ads and pop ups in the game and now you have an ad banner on top of the game with prevents reaching searching features without clicking on them. You must make a ton of money from this advertising. But Zynga has forgotten that without customers you can’t make money from advertising. This game went from something that everybody I know played to ‘😖are you still playing that!? ?!’ Finally, removal of the option to play without the ads was the lowest blow. I love the game but please stop with advertising. Despite what you believe we do not want to see advertisements every second we actually log into the game to play it!

Version History (175)▼
56.01.016/24/2026
54.03.015/26/2026
53.02.014/28/2026
52.01.024/6/2026
50.01.012/20/2026
49.01.022/4/2026
46.02.0111/14/2025
46.01.0210/30/2025
45.01.0110/15/2025
44.01.019/23/2025
Available In (115 Countries)▼
🇨🇳 China🇰🇷 South Korea🇧🇷 Brazil🇿🇦 South Africa🇺🇦 Ukraine🇦🇺 Australia🇨🇦 Canada🇺🇸 United States🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (6)▼
EnglishFrenchGermanItalianPortugueseSpanish
App Details▼

Come enjoy The Original Word Play! Grab your mobile device and prove you have what it takes to best your friends and family in this addictive multipla...

iOS App ID
321916506
Content Rating
4+
Min OS
13.0
Size
343.3 MB
In-App Purchases
Yes
Publisher
Zynga Inc.
US

In-App Purchases (10)

NamePriceType
Pack of Coins$0.99One-time
Handful of 100 Coins$2.99One-time
Handful of Coins$4.99One-time
Stack of 290 Coins$7.99One-time
Power Up Bundle$9.99One-time
Power Up Bundle$9.99One-time
Stack of Coins$9.99One-time
Heap of 610 Coins$14.99One-time
Pile of Coins$19.99One-time
Stockpile of 1275 Coins$29.99One-time