Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OpenRice.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No idea who this is for. When thinking whether to go to a place I don’t want the excessive details about the taste, that is what I go there to experience and I don’t need spoilers. I want to know the key points (whether the place is open as advertised or closed at random times, who owns it whether the staff is nice and food preparation is trustworthy, whether food is good or bad according to reviewer taste, whether it is a good date spot or an eatery, etc.). This is lacking in OpenRice reviews. If you try to submit a review with this it will get censored immediately because it is off topic. A maps app is much more worthwhile when choosing where to go in HK or Asia.
Edit: they have fixed their dismiss button and it’s a lot better now. When ads pop up on iPhone X, the little cross that lets you dismiss the ad is placed on the top right hand corner - a place where the phone does not detect touch. I can’t close the ad and I can’t use the app either. The only thing I can do is force quit the app and hope ads don’t pop up. Unusable.
I have been using the website for a long time and the app has been ok. It would make more sense of the listing could be arranged in alphabetical order. I really don't understand that random and arbitrary order that you have right now.
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