Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗wikiHow, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a good program but it’s not at all friendly to the baby boomers generation. The text only covers about 2/3 of the screens. The rest is just totally useless white space. You can’t even get it to zoom in by pinching. As it is I’ve got to close one eye to even get started reading it. Plus most of the articles I’ve read are with a white background. If you’re already having reading difficulties then that’s only going to make it worse. How about some sort of options that make viewing the screens easier? Such as a zoom that sets the maximum font size based on the content. Just like Open Office has a optimal setting under the view tab? And why at the same time throw in a couple of dark modes? Almost everything on my system from the screen backgrounds to Wikipedia is using a dark mode. Not only is it much easier to see over time it can also help with your device saving a whole lot of battery drain.
While I love this app so much and has been so useful for me, I haven’t been able to use it as of recently. I upgraded to the iPhone X from a SE a couple weeks ago and was looking on the app for a tutorial, but couldn’t type in anything because I couldn’t see the search bar. It upsets me, and I hope that this issue can be fixed soon, especially since the X was released nearly 2 years ago.
I always loved the website, and I never got the app. Once I got it I was amazed. I always had it to help me with whatever I needed. Though I have approached a problem recently. Whenever I type anything in the search bar, it says “The data could not be read because it’s in the incorrect format” even though nothing before said this. I have tried force killing it, restarting, deleting and reinstalling and even a new device. I need help with this issue and I don’t know how to fix it.
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