NYT Games: Wordle & Crossword

The New York Times Company · iOS + Android

NYT Games: Wordle & Crossword

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does NYT Games: Wordle & Crossword Make?

Monthly Revenue
$6.0M
Annualized estimate
$72.0M
Per Download
$12.00

Revenue Trend

$7.0M
Jan 26
More data needed to show trend

Downloads Trend

700K
Jan 26
More data needed to show trend

Platform Performance

🍎iOS
Revenue
$6.0M
Downloads
500.0K
Rating
4.8 (266,116)
🤖Android
Revenue
$1.0M
Downloads
200.0K
Rating
4.7 (109,968)

Rating Distribution

4.8
★★★★★
266,116 reviews
5
4%
4
1%
3
2%
2
6%
1
86%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA

Rankings

Global Rank
#99
Category Rank
#40
App Details

New York Times Games is the essential app for anyone who loves word, logic and number games. Free to download, the app offers new puzzles daily for ev...

iOS App ID
307569751
Android Package
com.nytimes.crossword
Content Rating
13+
Min OS
18.0
Size
94.5 MB
In-App Purchases
Yes
Publisher
The New York Times Company
US