Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enfour, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought this years back at a considerable cost (39.9$) and couple of years later they stopped updating in App Store. As a result all the dictionaries by Enfour, of which I actually bought quite a few, stopped working on new iOS. Then they would start selling the same title at a higher price. So, as a verified buyer, before you decide to buy, think twice. BTW, they do have a tech support: it’s one man shop I guess. just received an answer from the developer claiming they have regularly updated their products. I pulled back one of the titles I bought Rogets II Thesaurus, and as of now it requires an update which is not available unless you buy it again @$6.99. ( I wish I could upload the screenshot to this rating) My American Heritage deluxe version stopped working at least 3years ago due to its lack of update and ergo incompatibility with the new iOS. So i stand by my claim and urge buyers be aware of Enfour products: they are expensive, they don’t update forcing you to buy a new version and yes, their tech support is one man show at least in the past few years.
I have had this app for years. I use it almost on a daily basis. I cannot recollect a single time where I have not been completely satisfied with the definitions I have found. This is truly a tool for increasing our understanding of the world and I am deeply grateful to the makers of this app.
A few years back the developers had made a decision to stop supporting and updating this app, meaning eventually an update to the iSO would kill it. I don’t know how many people pushed back, I know I did. Hats off and thanks to the developers for re-thinking that decision.
*NOTE: there is a newer version of American Heritage® Dictionary available on the AppStore. Tap on the "Enfour, Inc." link for AHD5. ________________...