Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DC Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not worth paying for, does nothing special that a free app does
I use the app several times a week, sometimes several times a day. I love it. Being able to export the results to a PDF that I can pass on to my clients is invaluable. The amortization table is great. I can't even begin to imagine the amount of drudgery this has saved me from. Thanks, developer! Improvements? I'd love to brand my PDFs with any logo. Maybe the next version?
This is a nice app. It isn't for people who do lots of loan calculations, but for the average person, this should meet most of the needs. My only suggestion is in the Loan Sim section, make all 4 parts (amt, yrs, %, mnthly pmt) all entry fields. Then just require 3 or the 4 to be entered for the calculation. Some poeple want to enter a monthly payment and see how much that equates to in principal. All in all a well done app.
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