Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FYI Mobileware, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All the features inside "Settings > General" are not usable and all the knobs are always off. If I turn on any knob/feature, and go back, it automatically turns off. I guess it might be version compatibility issue. Please fix this soon! Further, I'd love to have much thinner graph bar lines than the current ones which makes it too difficult to compare all the expenses in one shot.
I've been using this app since 2009. Aside from the pre-installed iPhone apps, this may be the only app that has never left my first home screen. I can look up my every expense in the last 6 years in seconds on my phone. It's heaven for one with an OCD mindset. Entries are very quick. Maybe 10 seconds. Especially with vendors you've used before. I hope it keeps getting compatibility updates alongside iOS updates. I'd be willing to pay again for a visual overhaul (the app looks very outdated design-wise) but the functionality is most important and in that respect, it's simple and solid as a rock.
I downloaded 7 apps for expense tracking testing each app.. Deleted all but this one. I wish it would allow for split transactions. I do it manually and write notes which is not ideal. Still gave it 5 stars for functionality and ease of use. Works for our small business and personal expense tracking. 😀
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